Find the right words

When what you do matters, but the narrative no longer fits.

Clarity, coaching and encouragement for independent experts and purpose-led organisations.

See if I can help

A narrative to shape your next chapter

There comes a point when the way you talk about your work no longer reflects who you are, or where you’re going.

You know what you do has value, but you’re too close to it to see and communicate it clearly. Your thinking feels tangled. Your message and website have become over-complex. You may be carrying more than one strand of expertise and struggling to bring it together into something that feels coherent and true.

You feel stuck, in the weeds, unable to see the wood for the trees, and it shows.

That’s where I come in. I help people step back and listen – to themselves, their intentions and ambitions, and to the people they serve – and find the words that bring everything back into focus.

A narrative that reflects who you really are. Clarity about what matters most. The confidence, voice and momentum to forge forward.

My approach

Clarity. Confidence. Connection.

  • People having a discussion at a table in a room with large windows and a view outside, with laptops, notebooks, mugs, and papers on the table.

    It starts with listening. To you, and to the people you want to serve. I gather the insight you need to step back, see your value more clearly, and sharpen your message and narrative.

    RESEARCH & INSIGHT

  • Group of people working on a brainstorming or planning session with colorful sticky notes on a white table, some notes have handwritten words like 'Customer Needs First,' 'Commit,' and 'Our Resources.'

    Refine your content. Turn insight into an actionable website and content plan that feels human, helpful, and right. A platform that reflects who you are and where you are going next.

    VALUABLE CONTENT STRATEGY

  • Five swimmers in swimsuits and swim caps jumping into a lake from a wooden dock with mountains and a church in the background, sunny day.

    Get the message out, with confidence and ease. I help you find your voice and get the word out, so the right opportunities find you.

    CONTENT COACHING

See if I can help

  • Sonja helps you work out what you want to say. She's a real ally in a difficult world.

    Jane Northcote, author of Making Change Happen

  • More than ever, organisations big or small need re-assurance, insights and direction to help navigate through the markets they operate and reach their audiences. Sonja has a unique ability to articulate and provide clarity as to the right direction an organisation needs to go.

    Simon Swan, Digital Transformation Leader, Met Office

  • Sonja engaged brilliantly with stakeholders and clients to develop powerful insights into the company. She helped us to understand ourselves better.

    Giles Colborne, founder, cxpartners

  • Sonja will help you unlock the true value in what you do, by listening carefully to your intended audience. This is powerful stuff.

    Nick Gardham, CEO, Community Organisers

  • Sonja gets people communicating and marketing what they do – consistently and effectively – in a way they enjoy. Alongside a growing stack of truly valuable content, she leaves people with clarity and confidence in their ideas, and renewed pride and excitement for what they do.

    Chris Thurling, chair of Bristol Creative Industries

  • I hired Sonja to advise me on the development of the new proposition and website for The Get Real Project – one of the best decisions I've ever made.

    Andrea P. Howe, founder, The Get Real Project

  • I hired Sonja to lead the design and development of the University’s first content strategy. The work facilitated improved collaboration between offices - a joined up strategy that cut across internal silos, delivering an approach to our content which was truly student-first.

    Urfan Ali, Head of Digital, University of Bristol

Read case studies

About me

I'm Sonja – a strategist, writer and guide.

I help independent experts and purpose-led organisations find clarity when their work has outgrown its narrative – and the confidence to communicate who they are, what they do and why it matters. Listening is at the heart of my work; it’s the most reliable way I know to see your real value clearly.

Based in Bristol, I work across the UK and beyond. When I’m not working, you’ll often find me swimming outdoors, the colder the better. Clarity has a habit of emerging there.

Here’s my story

Books, maps and more

For nearly 30 years, I’ve been helping people and organisations find their path and communicate clearly.

I co-authored the Valuable Content Marketing book, and I continue to write, teach and collaborate around these ideas.

Download useful resources and explore the book:

Get the book and resources

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