How I help you
I help organisations - and the people who run them - to find their voice and craft great content.
If you want to get to the heart of what you do, and find the clarity and confidence to communicate your ideas, I’m here to support and guide you.
What I do
I work with leaders, experts, and marketers on a mission— in social enterprises, not-for-profits, charities and service-driven businesses.
My clients are enthusiasts: passionate about what they do, determined to make a positive impact. But they’re frustrated: their website doesn’t fully represent their value, and their message and content isn’t landing.
People reach out to me when they’re ready to make a bold shift—a new strategy, brand or website refresh or an ambitious business development drive.
Using research, deep listening, and client feedback, I help to align your team and clarify your message, bringing it to life through your website and the content you share, so you drive the change you want to see.
The results?
More of the right opportunities coming to you
A smoother engagement and sales process
More referrals and advocacy
Renewed pride in your organisation
Confidence to share your knowledge and ideas with the world
Greater impact - make change happen
Elements of my service
I’m an independent brand researcher and content strategist. Tailored to your needs, my service includes a mix of:
Brand research & insight
Want to understand where your true value lies and how to craft a message and proposition that resonates?
Stakeholder feedback, research and insight projects to help you get to the heart of your message and value proposition, positioning your business, organisation or department for success.
For CEOs, marketing/comms leaders and change teams.
Content strategy guidance
Need a game plan for your website and content so it drives the action you want to see?
A new website is a significant investment. If you’re going to spend time working on it, you need a strong message, a sound strategy and content that your audience appreciates. I’ll help you to shape your website opportunity, with practical guidance, content leadership and editing support to drive the results you need.
For leaders, marketing and business development teams.
Personal content coaching
Want to find the confidence to share your expertise in the form of valuable content for your audience?
One-to-one coaching - either online or face-to-face - to build confidence, hold you accountable and motivate good writing practices. Whether you’re thinking of writing a book, starting to blog, or engaging in a research project, a thought partner and editor like me can help make it happen.
For founders, leaders and subject-matter experts.
Valuable content workshops
Looking to motivate your team to share their expertise and write valuable content?
Tailored group workshops - either online or in the real world - to build your team’s confidence, motivate good writing practices, and inspire closer group working too.
For leaders, subject-matter experts, marketers and business development teams.
Content Writing Club
Want to carve out space and time for your writing so it happens?
Join my monthly online writing group to help you overcome your writing blocks and taken consistent action on your content.
Carve out meaningful thinking and writing time every month, with the support of a friendly group of business owners, marketers and subject-matter experts.
Join the Club - for free!
Who I work for
I work on strategic messaging, website and content projects for:
Charities and not-for-profits - I’ve worked on brand and website projects for Sustrans, WithYou, The Organic Research Centre, Quartet Community Foundation, Friends Provident Foundation, and Community Organisers.
Teams in large corporations - my clients include University of Bristol, Met Office, Google and Nationwide Building Society looking to refine the way they connect with the people they serve.
Tech, creative and consultancy firms doing great work and wanting to spread the word more widely.
Individual experts needing the confidence and clarity to communicate what they do and start writing about their field of interest to boost their visibility.
Want to talk?
Why Work With Me?
Understand your business better
“Sonja engaged brilliantly with stakeholders and clients to develop a deep understanding and powerful insights into the company. She helped us to understand ourselves better.”
— Giles Colborne, Founder, cxpartners
Transform your content
“Sonja is the person you want at the table, working at a strategic level to help a business understand and embrace content marketing. She can look a CEO in the eye and make strategic recommendations that will take that organisation forward. What’s more – she’s a pleasure to work with too.”
— Bryony Thomas, Founder, Watertight Marketing
Redefine your business
“Sonja’s insight into content strategy is invaluable. What strikes me as her greatest strength is her keen sense of context. She truly understands what it means for an organisation to redefine itself.”
— Chris Butler, HOW Interactive Design, Chicago
Get results from your website
“If you’re looking to finally get to grips with your content and digital strategy and start getting a return on your website, I’d thoroughly recommend you contact Sonja.”
— Chris Thurling, Chairman, Bristol Creative Industries
The confidence to make brave changes
“I carry out brand strategy for my clients but I just couldn’t be objective about my own positioning. I thought I just needed Sonja’s gentle coaching style to refine my thoughts, but she did much more than that, she supported me in making some brave changes. I couldn’t make those choices without the confidence that her customer interviews gave me. Having resolved to make some big decisions, Sonja helped me get my messaging, website and content marketing plan right. It has been a massive relief, something that was preoccupying me and taking up far too much headspace has been lifted off my shoulders. Sonja over delivered. I wouldn’t hesitate to recommend her."
— Sue Bush, The Co-Foundry thecofoundry.co.uk
