Case Study
The Co-Foundry
Helping founder Sue Bush to shift her business model and find her voice
Brand strategist Sue Bush wanted to make bold changes to her business and brand, shifting from running an agency to an strategic consultancy model.
Using insight from her clients, I helped her find the confidence she needed to make and communicate the change. She has a new brand and website and a regular flow of great content on brand positioning and design. And it’s working for her business – The Co-Foundry’s content is pulling in all the right leads.
See: thecofoundry.co.uk
Sue’s challenge: Finding the confidence and clarity she needed to reposition her business, craft her new message and website, and share her ideas.
My services: Research and insight, website content consultancy, content coaching, Content Writing Club
Results: Over the last few years, Sue has built a thriving consultancy business. She’s become a recognised independent expert in brand strategy. Her reputation and content is drawing in a consistent pipeline of great leads.
The confidence to make brave changes
“I carry out brand strategy for my clients but I just couldn’t be objective about my own positioning. I thought I just needed Sonja’s gentle coaching style to refine my thoughts, but she did much more than that, she supported me in making some brave changes. I couldn’t make those choices without the confidence that her customer interviews gave me. Having resolved to make some big decisions, Sonja helped me get my messaging, website and content marketing plan right. It has been a massive relief, something that was preoccupying me and taking up far too much headspace has been lifted off my shoulders. Sonja over delivered. I wouldn’t hesitate to recommend her."
— Sue Bush, The Co-Foundry thecofoundry.co.uk
