Books and resources
On this page you’ll find information on my book plus a handy free workbook, content planner and a set of maps to help you on the path to content success.
Valuable Content Marketing
How to make quality content your key to success
Written by Sonja Jefferson (Nisson) and Sharon Tanton, published by Kogan Page 2013, 2015
“A clear, honest and practical book that shows how powerful – and how simple – content marketing can be. It’s a super-useful workbook and also a demonstration of content marketing at its very best.”
– Doug Kessler, Velocity Partners
Maps to guide you on your content journey
Use it to plan your journey to Bountiful Bay: marketing nirvana where your content is just right, and the perfect clients are drawn to you again and again.
A content strategy workbook
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
The companion workbook to chapter 11 in the Valuable Content Marketing book.
Use this illustrated workbook to think through and record the 10 steps you’ll need to consider to create a super valuable content strategy.
Your content planner
A helpful content marketing planning tool that your whole team can share, so everyone can see what content is coming up, who it’s for and the activity coming up in the weeks ahead.
