Books and resources
Here’s my book along with a handy workbook, a content planner and a set of maps to help you on the path to message and content success. You’ll find a set of principles to help you create your valuable content too.
Valuable Content Marketing
How to make quality content your key to success
By Sonja Jefferson (that’s me! Now Nisson) and Sharon Tanton, published by Kogan Page 2013, 2015
“A clear, honest and practical book that shows how powerful – and how simple – content marketing can be. It’s a super-useful workbook and also a demonstration of content marketing at its very best.”
Maps to guide you on your content journey
Use these maps to plan your journey to Bountiful Bay: marketing nirvana where your message and content are just right, and the perfect clients are drawn to you again and again.
A content strategy workbook
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
The companion workbook to chapter 11 in the Valuable Content Marketing book.
Use this illustrated workbook to think through and record the 10 steps you’ll need to consider to create a super valuable content strategy.
Your content planner
A helpful content marketing planning tool that your whole team can share, so everyone can see what content is coming up, who it’s for and the activity coming up in the weeks ahead.
Valuable content principles
Guidelines to help you share your ideas by creating valuable content.
1. Listen first if you want to be heard
2. Be clear on your goal: know where you’re heading and why
3. Know who you’re for: be crystal clear who you serve
4. Focus on their needs: their questions = your content
5. Be generous: share your expertise, set your ideas free
6. Tell good stories: real human intimate ones connect best
7. Help, don’t sell: the more you help, the less you sell, the more you end up selling
8. Commit to quality: in look, feel and tone
9. Talk to one person: forget everyone, write for someone
10. Write from the heart, always
“No matter what people tell you, words and ideas can change the world.”
— Robin Williams
Your voice, your valuable content
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