My Blog
Thoughts to help you unlock, shape and communicate your ideas. Find your voice and change the world for the better.
Listen if you want to be heard
Why and where listening to feedback from your clients and customers is invaluable, and a whistle stop tour of how to do it well.
How to find your voice and build a valuable newsletter: Kerry Harrison’s story
Embracing who you are and finding your voice can unlock incredible opportunities. If you’re feeling stuck or unsure where to start, let Kerry’s journey and lessons inspire you.
Back to basics: what is valuable content and why I believe it’s key to marketing?
What is valuable content and how do you use it land your message and grow your business? Here’s my view, and why I came to believe - and still believe - in this approach.
Acres of diamonds
A useful parable for anyone rethinking what they do in work and life.
Strategy - the sure fire antidote to random acts of content
“Without strategy content is just stuff. And the world has enough stuff.” ~ Arjun Basu
A good content strategy starts with objectives and ends with results. Here’s the process and plan to get you from A to B using the content on your website and beyond.
How to get the content side of your website project right
Websites are primarily a vehicle for the delivery of content, yet many web projects focus on the visual design and functionality at the expense of its content. So, how do you get the content side of your website project right?
Is this content valuable? A checklist
A quick and simple checklist for your content planning to help you decide which content ideas are worth spending time on.
How to write useful service descriptions for your website
When it comes to writing website content, it’s the services pages that often cause the biggest headache. Here’s how to make writing them easier, with some templates to try.
Help, don’t sell. Talk, don’t yell. Show, don’t tell.
'Help, don't sell. Talk, don't yell. Show, don't tell ' - the simple, memorable and powerful mantra behind all effective communication and marketing.
Lessons from Jake Moore, the WHO behind ESET’s awesome content
Content marketing is no longer just about the content, it’s about the person who creates it. The WHO behind your content matters. With Jake Moore as the very human face of ESET’s superb public facing content, they can’t go wrong.
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