My Blog
Thoughts to help you unlock, shape and communicate your ideas. Find your voice and change the world for the better.
Case study: New brand, new website for Quartet
Quartet Community Foundation came to us with a big question: How do we motivate more people to become involved with us and ensure that our services are relevant to a new generation? Here’s an overview of the rebrand and website project that followed, in collaboration with Sue Bush at The Co-Foundry.
Listening: the key to any successful rebrand project
There’s one major factor that affects the success of any rebrand. Here’s what can go wrong and the special ingredient needed to get your project just right.
One big question to set your year on track
Here’s a simple, question-based exercise to help you set the focus and direction of your work and content this year.
All I want for Christmas is…
2022 in review. So much life-enhancing warmth and humanity at play in work this year. Here is a grateful shout out to those who have made this working year special for me.
The WHO behind your content matters
“Marketing teams shouldn’t just be creating content, they should be creating creators.” Huge implications for the future of marketing in this idea from Mark Schaefer and Jay Acunzo.
4 cornerstone types of content to build into your content marketing plan
Here are four favourite, foundational content types that clients and customers appreciate, and a useful structure for any good content marketing plan.
How to make your website more trustworthy (a simple model to apply)
How trustworthy is your website? Use this Trust Equation to measure, improve and drive more success from your site.
How the community organising movement in the UK found its voice
How do you get an important message to land? Branding and content marketing lessons from Community Organisers - a valuable case study if you need to communicate an important concept at the heart of all you do.
Customer success stories, not case studies
Your clients and customers want to learn from others like them. Customer success stories - not traditional case studies - are the content they crave. Here’s why, with tips on how to write a great customer success story too.
Lessons for wavering writers from the world of winter swimming
Committing to writing for your business can feel a bit like taking the plunge into cold water - intimidating to say the least! Here are 10 things that hesitant writers can learn from confident winter swimmers to help you dive right in.
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